We're on a mission to help businesses thrive in the AI-first era of search and discovery.
The company
CiteMentor is founded and built in Austin, Texas, by a team with decades of combined experience across SEO, digital strategy, product development, and enterprise technology. Before CiteMentor, our engineering team architected and delivered large-scale enterprise platforms built on AI, NLP, and distributed systems. That experience informs everything we build here.
From the moment we identified the gap between AI visibility monitoring and actual optimization, we've been building at the pace the market demands, with the rigour of a team that has delivered enterprise technology before.
The space moves fast. So do we. We ship fast, listen hard, and build what the market actually needs, informed by the agencies and brands doing this work every day.
The team
Co-Founder, Go-to-Market Lead
Toronto, Canada
Elana has spent her career at the intersection of SaaS software sales and digital marketing, the exact intersection where answer engine optimization lives. Agency boardrooms, martech companies, VP and Head of Sales roles across online advertising and brand visibility. When she saw what this team had built, she knew she had to bring it to market.
Connect on LinkedInCo-Founder, Head of Product
Product leader with 15 years of experience across product development, SEO, and digital marketing. Co-founder at Trigital Technologies, where she helped build and scale NGBSS. At CiteMentor she drives AI-first product strategy and shapes how visibility becomes action.
Connect on LinkedInCo-Founder, Chief Technology Officer
Twenty-five years building platforms that have to work at scale. Co-founder at Trigital Technologies, where he architected NGBSS using NLP, AI, and distributed systems. At CiteMentor he leads the engineering that makes AI visibility data fast, reliable, and deep.
Connect on LinkedInCo-Founder, Head of Operations
Finance and operations leader with 15 years of experience keeping complex businesses healthy and growing. At CiteMentor he makes sure the platform scales the way the ambition does, with financial discipline and operational clarity.
Connect on LinkedInMission
The way people discover information is fundamentally changing. Answer engines like ChatGPT, Perplexity, and Gemini are rapidly becoming the primary interface between users and knowledge.
Yet most websites are still built for a search model that no longer exists. They're optimized for rankings and clicks, not for how AI systems interpret, trust, and surface information, causing agencies and brands to miss out on the fastest-growing channel of digital discovery.
CiteMentor exists to close this gap. We help agencies and brands understand where they stand in AI search, identify exactly what's holding them back, and act on a clear plan to improve it.
Our mission is to ensure brands are not just discoverable, but understood, trusted, and cited in an AI-first future.
What we believe
Truth before tactics.
We tell you what the data actually shows. AI visibility is a noisy space and honest answers matter more than comfortable ones.
Trust is earned, not assumed.
AI systems reward consistency, authority, and credibility. So do clients. We build for both.
Insight without action is just a report.
Everything we build is designed to move from diagnosis to action as fast as possible.
Our success is measured by yours.
Every feature we build is designed to help you achieve real, measurable improvements. Not vanity metrics.
The space never stops moving. Neither do we.
AI systems evolve constantly. We believe in continuous monitoring, learning, and re-validation so our customers stay ahead.
Book a personalized demo. See your brand's results live.
