What Google's New AI Performance Report Actually Measures (and What It Doesn't)
Google just announced dedicated Generative AI performance reports in Search Console. When it rolls out, you'll be able to see your AI Overviews and AI Mode impressions separately from regular organic traffic
Google just announced dedicated Generative AI performance reports in Search Console. When it rolls out, you'll be able to see your AI Overviews and AI Mode impressions separately from regular organic traffic.It helps to understand what you're actually looking at before drawing conclusions from that data.What an "impression" actually meansAn impression in this report means your website was one of the sources Google used to build an AI answer. Your brand might not appear in the response at all and your URL may not be linked. Your content just helped build the answer but the user would have no idea you existed.There are actually three different things that can happen when AI responds to a question in your space.Your content gets used as a source with no mention and no link.Your brand name appears in the response.Your URL gets linked.Google's