About
I've been selling online visibility since before most businesses knew they needed it. Directory advertising, local search, radio integrated with online creative, then martech, then SaaS sales leadership across advertising, hospitality, fintech, and marketing technology. Twenty-plus years of watching how businesses show up online and what that actually means for revenue.
I co-founded CiteMentor because I recognized the pattern. A major shift in how buyers find and evaluate information is underway, and most agencies are navigating it without the right tools or language yet. I lead go-to-market at CiteMentor and spend most of my time in direct conversation with agency leaders about what they're seeing. What I write here comes from those conversations and from building in this space in real time.